The National Alzheimer's Coordinating Center (NACC) recently hosted "COVID-19 and Diverse Communities: A Panel Discussion on ORE Efforts." Speakers from four Alzheimer's Disease Research Centers presented on outreach, recruitment and engagement (ORE) activities from their centers. Topics included the impact of COVID-19 in diverse communities; ORE efforts in the age of COVID, particularly associated with misinformation and distrust; and efforts regarding the COVID-19 vaccines.
Carey Gleason, PhD, MS, Leader of the Wisconsin ADRC's Inclusion of Underrepresented Groups Core, offered her talk "Social Networks and Trusted Influencers: Disseminating COVID-19 information in Black, Latinx and American Indian Communities." The presentation focused on a project funded through the Wisconsin Partnership Program that uses social influencers to spread culturally tailored, accurate information about COVID-19 via social media.
Watch the event below. (Dr. Gleason's presentation begins at 31:40 if you would like to skip to her portion of the event.)
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