The Wisconsin Partnership Program at the UW School of Medicine and Public Health recently announced 22 new grants totaling $2.7 million to researchers and community organizations across Wisconsin for their efforts to lessen the impact of COVID-19. One of those grants was awarded to a team of principal investigators that includes Carey Gleason, PhD, MS, Wisconsin Alzheimer's Disease Research Center; Melissa Metoxen, MS, Native American Center for Health Professions community and academic support coordinator; and Maria Mora Pinzon, MD, MS, Wisconsin Alzheimer's Institute, for their project "Leveraging social networks and trusted community influencers to disseminate and accurate and up-to-date understanding of COVID-19 in Black, Latinx and American Indian communities."
Recognizing the pandemic is disproportionately affecting historically underserved communities, the trio developed a plan to use social media and trusted community leaders to inform people about the disease. A group of scientists and a media specialist will develop accurate and up-to-date information on COVID-19, and three social media influencers who are well-known to many people in Wisconsin’s African American, Latinx, and American Indian communities will share this information on their social media accounts, including Facebook, Instagram, and Twitter. The initiative will launch in the coming weeks.
Follow the Wisconsin ADRC Facebook page to receive news about the program.
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